Daily Performance Tracking
We align on north-star metrics, then track them daily on custom dashboards.
Multidisciplinary Agency
Unlock Your True North
We are True North Marketing, a founder-led agency in Dubai. We think in systems, bringing performance marketing, development, creative, and AI automation together so every part works in sync toward the same business goal.
Featured In & Platform Partners
Beyond The Ads
Scaling To Serious Revenue Goes Deeper Than Winning Ads Alone.
Full-Funnel Ownership
From acquisition to retention: landing pages, CRO, offers, and email flows.
Creative Volume & Diversity
A system that produces winners across UGC, statics, and motion, built from what tested well.
Retention & Lifetime Value
Turn one-time buyers into repeat customers with automated email + SMS that compounds LTV.
Blended Attribution
Unify Meta, Google, and retention into one clear view so you always know what's working.
Profit-first Strategy
We plan and spend around one goal, profitable scale, with every dollar tied to contribution margin.
Most teams do enough. we don't. 
We work with brands that want to win, and we operate with that standard every day. We go deep, stay obsessive, and treat your business like it's our own, pushing every detail until it's better, faster, and sharper than what your competitors ship. 
No half measures. No shortcuts. 
We don't wait for things to work; we make them work, then keep refining until it's undeniable. There's a difference 
between knowing what should work and executing it at a level others can't match.
Our Capabilities
We are a full-service growth agency
Marketing
Development
Creatives
AI
Meta Ads
Google Ads
TikTok & Snapchat Ads
LinkedIn Ads
Social Media Management
SEO & AI Search Optimization (AEO/GEO)
CRO & Funnel Optimization
Tracking & Attribution
Email & SMS Marketing
WhatsApp & Lifecycle Systems
Retention & Re-engagement Flows
Unfair Advantage of Brands
Experts at Scaling Brands
ALL RIGHTS RESERVED. TRADEMARKS REMAIN THE PROPERTY OF THEIR RIGHTFUL OWNERS.
Client success stories
Where ambitious brands come to scale
Our in-house studio puts AI-generated visuals at the core, producing ad creatives, campaign assets, and social content built to convert.
- AI-first studio, generated visuals at the core
- Built for ad creatives, campaigns & socials
- UGC, AI avatars, CGI & 3D in-house
- Real shoots when they make sense
Common Growth Problems
What our agency model fixes
Your ads get clicks. The landing page loses the sale.
The message changes after the click, the page loads slowly, or the form is difficult on mobile. You pay for the visit, but the next step creates enough friction to lose it.
Your website is live. Search cannot understand it.
Important pages are hard to crawl, intent is unclear, and technical issues weaken the experience. The site looks finished, but qualified customers still struggle to discover it through search.
Your creative looks polished. Performance stays flat.
Campaign results never make it back into the next brief. Your team keeps producing attractive assets, but cannot tell which message, format, or offer is helping people act.
ROAS looks healthy. Profit tells a different story.
Revenue is reported without product costs, discounts, returns, or margin. Spend increases because the dashboard looks positive, while the sales being generated may be worth less to the business.
Leads arrive. Follow-up depends on someone remembering.
Enquiries enter the CRM, but ownership, timing, and next steps are unclear. Replies vary by person, and interested prospects wait while your team works out who should respond.
Your AI assistant answers. Customers still need a human.
It is not grounded in approved knowledge, does not know the customer's context, and has no reliable handoff. A confident wrong answer creates more work and weakens trust.
Your ad speaks Arabic. The journey switches language.
The message earns the click in Arabic, then the landing page, form, or follow-up appears in English. The experience feels disconnected, and people leave after showing intent.
Tracking is installed. Each platform tells a different story.
Ad platforms, analytics, and your CRM use different attribution rules, windows, and event settings. Reports disagree, so budget decisions begin with reconciling numbers instead of improving performance.
Your brand changes wherever customers meet it.
The website, ads, email, and sales material were built from separate briefs. Each piece may look fine alone, but together they make the same business feel inconsistent.
The business is growing. Admin work grows with it.
Every new customer creates more reporting, updates, tickets, and handoffs. Because the systems are not connected, your team spends more time moving information than doing the work customers value.
The AI pilot works. Daily operations cannot use it.
The demo sits outside your CRM, support tools, permissions, and approval process. It can produce an answer, but it cannot complete useful work safely inside the way your team operates.
Your vendors deliver separately. You manage the gaps.
Marketing, development, creative, and automation work from different briefs, systems, timelines, and targets. You become the person connecting every handoff while each vendor optimises only the part they own.
One team. Fully aligned.
View DeckTrusted by 120+ Brands
Join 120+ brands who partner with us to turn traffic into measurable revenue, uniting performance marketing, creative strategy, scalable web, AI, and automation to drive predictable growth and stronger ROI.
Our AI Stack
We Work With Generative AI Every Day.
Anyone can write a prompt. We build the systems around it: the pipelines, the context, and the knowledge bases the models actually run on.
What You Actually Get Working With Us
A partner, not a vendor. Invested in your outcome, not billable hours.
One bill, not five. One team replaces a stack of agencies and their overhead.
Hours back each week. We own execution so you stop chasing vendors.
Peace of mind. Your site, tracking, and automations just work.
Senior people only. Brief us once - no juniors, no babysitting.
Spend that pays back. Every dirham tied to real ROI, not vanity metrics.
Testimonials
Straight From Our Clients
The Newsletter For People Who Build Growth Systems
Articles, client case studies, partner platform news and agency updates. We only send when there is something worth sending, so it is rare and valuable.
No spam. Unsubscribe anytime.
Our Process
How We Plan, Build & Scale
A proven process we repeat and refine with every client, plus agentic systems that keep your content growing after launch.
Discovery & Audit
We map your business, marketing, analytics, and stack to pinpoint exactly what is blocking growth before we touch anything.
Strategy & Roadmap
We align channels and funnels with concrete targets, CAC, ROAS, conversion rate, and document the path to each one.
Implementation
We rebuild tracking, pages, funnels, and automation so paid and organic have a solid foundation to scale from.
Launch & Optimise
We go live with structured experiments, then iterate on creatives, audiences, and flows as a compounding system.
What sets us apart
One Team For Strategy, Build, and Scale
Full-Stack Engineering
We build web and mobile apps on modern stacks with SEO, analytics, and performance baked in, so your site, apps, and tracking stay fast, measurable, and ready.
Our website tracking isn't working. Orders are coming in but the dashboard shows nothing.
Hold any budget calls until it is clean. Yesterday's numbers are not real.
A consent banner update dropped the tag. Restoring it and moving the events server side so it cannot break the same way twice.
Ok that was fast. Thanks both.
Led By Founders Always
Both founders stay on your account end to end, one strategist and one engineer, with no junior handoffs and no gap between strategy and execution.
Fixing The Bottlenecks
We pinpoint the technical issues, slow page speed, broken tracking, weak UX, that usually kill marketing results before the ads get a fair chance.
Every Industry. One Team.
Lifestyle, Fashion, Wellness, Beauty, Aesthetics, Hospitality, Defence, E-commerce, EdTech, FinTech, AgriTech, Healthcare, Startups, Manufacturing, Travel & Tourism, Food & Beverage
Full-Funnel Performance Optimization
We align engineering, media, and analytics into one performance system, so campaigns, funnels, and infrastructure all work together to drive revenue.
We Know The Chemistry
You Know The Business
HOVER TO REVEALSWIPE TO REVEAL
Official Partnerships. Your Brand, Elevated.
Not Your Average Agency
Most Agencies Do One Thing. We Build the Whole System.
One Knowledge Base. Every Service Runs On It.
We build your knowledge base first: positioning, ICP, offer, brand voice, competitors. Every service reads from it, from ads to websites to automation. Your teams and our AI agents work off the same source, so nothing gets re-explained or contradicted.
Production AI Agents. Not Demos.
Production agents, not demos. Chat, voice, and calling agents that qualify leads and book calls, orchestrated with Vercel Eve and Composio, with memory and tool access wired into your automations. They read your knowledge base and act on real data, 24/7.
Engineered in Detail. Fast by Default.
Senior engineering, not template assembly. We pick the right framework (Next.js, Nuxt, Astro, or Remix), then tune Core Web Vitals, SEO, and motion. Tracking and automations are wired in before launch, and everything ships to a global CDN edge, built to convert.
Straight Answers
Frequently Asked Questions
Because growth breaks at the handoffs. The ads team blames the landing page. The dev shop says the brief was wrong. Creative ships without anyone who reads the ad account. We keep performance marketing, engineering, brand and UI/UX, and production AI automation in-house, on one brief and one measurement model, so a tracking fix, a page rebuild, and a creative refresh can ship in the same week.
Paid media creates demand. Fast, measurable pages convert it. GTM and GA4 (with server-side events where needed) record what actually happened. CRM, WhatsApp, email, and n8n handle follow-up. Creative is briefed from live CTR, thumbstop, CPA, and conversion rate. Our job is to design and run that loop as one system, not four vendors arguing in a Slack thread.
Usually because spend is capped by everything around the account: Core Web Vitals in the red, pixels firing twice, forms that fail on iOS, or a checkout that drops mobile sessions. We audit click to revenue. Sometimes we run media. More often we fix the site, tracking, creative pipeline, and automation so your current agency finally gets clean data and pages that can convert.
We start at the sale and walk backward: offer clarity, price and shipping, page speed on 4G, message match from ad to landing page, trust and proof, then form or checkout reliability. We validate GTM and platform events against your backend before we touch audiences. In most accounts the leak is post-click infrastructure, not "the algorithm."
ROAS is revenue divided by ad spend. It can look strong while you lose money on every order. POAS is profit on ad spend. When we can access margin or contribution data from Shopify, your ERP, or finance, we scale what improves profit, not what inflates a dashboard.
We treat it as an engineering problem. Map the event taxonomy in GTM and GA4, remove duplicate fires, implement Conversion API from your server or tag manager for Meta, Google, and TikTok, and reconcile platform data against orders in your store. Only after the numbers match do we trust budget decisions.
Yes. Hooks, scripts, formats, and landing pages are planned with whoever owns the ad account. We ship batches, read thumbstop and CPA, kill losers fast, and scale winners. You are not waiting on a studio that never sees performance data.
Most marketing sites and custom products run on Next.js, React, and TypeScript, deployed on Vercel or cloud infrastructure with Cloudflare at the edge. Backends are typically Node.js with PostgreSQL or Supabase. We use strict typing, component systems in Figma and code, preview deployments on every change, and analytics wired before launch. For e-commerce we use Shopify or headless Shopify when ops need it. Mobile is React Native or Flutter with the same event schema as web.
Patch when you are testing an offer and the theme is good enough. Rebuild when LCP and INP hurt conversion, plugins conflict, SEO needs server-rendered content, or you need custom funnels, pricing logic, and integrations that a theme cannot carry. We have moved brands off slow WordPress stacks to Next.js and seen both better Quality Scores and lower CPAs because the page finally loads.
Yes, when the product justifies it. We ship iOS and Android with React Native or Flutter, wire deep links, app install attribution, and CRM events to the same GTM/GA4 model as web, and design onboarding so paid install campaigns can be read end to end.
A chatbot recites FAQs. An agent takes action: qualify a lead, update HubSpot, book a call, summarise a thread, or trigger n8n. We ground responses in your offers and knowledge base, set tool permissions, log every step, and route edge cases to a human. That is production ops, not a demo widget.
Written scope, one accountable lead, and a fixed order: audit tracking and pages, then experiment on media and creative. Every add-on is scored against CAC, conversion rate, payback, or hours saved in operations. If it does not move a metric we agreed on paper, we push back.
Forty-five minutes of discovery, not a slide deck. We ask about margins, stack, and what is actually broken. If we are a fit, you get a written proposal with deliverables, timeline, and success metrics. Most projects start within one to two weeks after sign-off, after a short onboarding to access accounts and audit what exists.
No. Markets, platforms, and your offer are not ours to control. We guarantee clear thinking, honest reporting, and that we will flag underperformance before you have to ask. If something slips, you get the diagnosis and the fix plan in writing.
The full destination. Arabic clicks should land on Arabic pages with the same offer, proof, and CTA. We transcreate hooks and body copy, then build RTL typography, forms, and checkout flows in design and code so the experience does not break at the language switch.
Still have questions? View Full Library
Blog Posts
Ideas For Smarter Growth
Before You Reach Out
What to ExpectWhen You Contact Us Working With Us Partnering With Us Before You Commit
We use the discovery session to understand your business, your goals, and your current challenges honestly. We ask direct questions, listen carefully, and tell you whether we think we can genuinely help. If we're not the right fit, we'll say that too, no hard sell, no slide deck.
Every engagement begins with a clear proposal that defines exactly what we'll deliver, the timeline, milestones, and how success will be measured. No vague quotes. No scope creep. You know precisely what you're getting before any invoice is raised.
We turn down work we don't believe we can deliver measurable results on. A poor fit wastes everyone's time and investment. Our track record is built on the engagements we choose to take, not every pitch we could win.
Code, ad accounts, design files, data, and creative assets, all of it transfers to you completely when we finish. No licensing fees, no access restrictions, no dependency on us to run systems we built for your business.
Across every service: AED 2,500-5,000, 5,000-10,000, 10,000-20,000, or 20,000+ per month. Which band you land in depends on scope, and the exact number comes after the discovery call, in writing, before any work begins. If your investment range sits below these bands we say so on the first call rather than after it.
You work with both founders directly, one on strategy and one on engineering, and both stay accountable for your outcomes. You won't be passed between account managers or briefing new people every quarter.
Our reporting focuses on the metrics that actually matter: leads generated, cost per acquisition, conversion rate, and revenue attributed. You get a live dashboard updated in real time, not monthly PDFs filled with vanity metrics that don't tell you whether the work is paying off.
We run a focused 3-5 day onboarding to access your accounts, audit what exists, and brief the team properly before any work starts. Then we move. No weeks of discovery sessions before you see any activity from us.
We don't wait for you to chase us when performance isn't meeting targets. We flag issues early, diagnose the root cause, and bring a concrete plan to fix it. Protecting the relationship by avoiding difficult conversations is not how we operate.
Performance marketing, web development, AI automation, and design run under one roof at True North, sharing the same data, strategy, and growth targets. Your ads are briefed from live campaign data, your landing pages support the offer, and your AI systems connect to real workflows.
Before recommending anything, we audit what's actually limiting your growth. That might be your tracking setup, your ad creative, your landing page architecture, or an operational process breaking under load. We scope work around the real problem, not around what sounds most comprehensive.
Ready To Build Your System?
Ready to build growth systems across marketing, development, creatives and AI automation. All four managed by one team.
People @TNM
Meet Our Team
A small, focused team of strategists, creatives, and technologists, not the layers and bloat of a traditional agency. We help brands find their true north with clear ownership, data-backed decisions, and craft that actually ships.
GET IN TOUCH
Tell us what’s blocking your growth
You do not need a polished brief. Tell us what is not working, what you have tried, and where you want to go. We will listen, ask the useful questions, and leave you with a clear next step.
