The best marketing doesn't feel like marketing. — Tom Fishburne

Let's be real—ads are everywhere. They pop up in your feed, interrupt your podcast, and might as well knock on your front door. But the ones that actually get clicked?

They feel personal. They feel like you. They whisper, "Hey, this was made just for you," and suddenly you're tapping "Add to Cart" like it's fate.

Welcome to the art (and science) of personalization in performance marketing—and spoiler: it's not just about putting someone's name in a subject line.

Who We Are

We're True North Marketing—a brutally honest, no-fluff performance marketing agency in Dubai serving bold brands across the UAE and Middle East.

Whether it's Google Ads, Facebook Ads, TikTok Ads, or LinkedIn Ads, we build campaigns that don't just blend in—they break through.

Why Do Personal Ads Work So Well?

Because people don't engage with brands.
They engage with messages that feel like them.

In the noisy world of online advertising, personalization = attention, trust, and action.

Step 1: Segment Like a Savage

Everyone aged 18–65 who breathes is not a target audience.

Want your ads to feel personal? Start here:

• New customers vs. loyal buyers
• Demographics: Age, location (hi, Dubai), interests
• Platform behaviors—TikTok ≠ LinkedIn

Every great ad starts with segmentation sharper than your ex's stalking skills.

Step 2: Copy That Feels Like a DM (Not a Brochure)

Dry, robotic copy? That's a crime.

Try This Instead:

Still hate your skincare routine? Yeah. We did too. Until this happened…

Or…

Dubai marketers, tired of burning AED on dead-end leads?

Pro Tips:

• Keep it conversational
• Add humor when it fits
• Be bold—vanilla doesn't convert

Step 3: Match Your Format to the Platform

Step 4: The Viral Formula

Three things make ads go viral: relatability, rawness, and one strong hook in the first 2 seconds.

The 3-Part Formula:

1. Hook - Grab attention immediately
2. Story - Show the transformation
3. CTA - Clear next step

Example CTAs:

• "I had to try this."
• "Get yours before it sells out."
• "Your inbox deserves better."

Step 5: UGC is King

I bought this at 2AM and honestly? Best impulsive decision I've ever made.

Why it works:

• Builds trust through social proof
• Feels authentic and relatable
• Shows real results

Step 6: Retarget Like You Actually Care

Stop showing the same ad 400 times. Instead, use emotional sequencing:

1. Awareness - "What's this?"
2. Consideration - "Hmm… interesting…"
3. Decision - "Okay, I'm listening"
4. Action - "Take my money"

We call it: emotional drip-feeding™ (yeah, we made that up).

Step 7: Dynamic ≠ Robotic

Dynamic content should feel human:

• Personalize with first names
• Match content to user behavior
• Keep the tone consistent
• Don't be afraid to show personality

Step 8: Test Everything

A/B Testing Framework:

Tools We Love:

• Meta Ads Manager
• Google Ads Editor
• TikTok Analytics

Final Thought

People don't buy what you do, they buy why you do it. — Simon Sinek

When your ads feel less like ads and more like the next best thing in someone's feed, that's when you've won.

Let's Build Ads That Actually Work

At True North Marketing, we help brands across Dubai, the UAE, and the Middle East create personalized, high-converting ad campaigns.

Want a PPC agency that just gets it?
Want ads that feel like DMs from your dream customer?

We do that. Daily.

Let's talk.