About True North Marketing

True North Marketing was built around a simple observation: the agencies that do one thing well are everywhere. The ones that can connect all of it — marketing, development, design, and automation — into a single system that compounds are not. That gap is what we exist to fill.

Our Founder

I started this because I was tired of watching great products fail at the execution layer — bad tracking, slow websites, ad budgets spent before the funnel was ready. True North exists to fix that. We build systems that work before we scale them, and we stay accountable to the numbers the whole way through.

Thavi Achharya, Founder & CEO

Multi-Disciplinary Agency

Performance Marketing, Web Development & AI Automation Agency

We are a Dubai-based agency that runs performance marketing, web and software development, design, and AI automation from a single integrated team. Every service is connected by the same data and the same goal — so nothing falls through the gap between your agencies.

Google Partner | Meta Partner | HubSpot CertifiedCertified across the performance, CRM, and analytics platforms we run campaigns on.

Performance Marketing

Digital Strategy

Web Development

Social Media

Content Creation

SEO & Organic Growth

Brand Identity

AI Automation

Data Analytics

Conversion Optimisation

AI Agents & Voice Bots

Performance Marketing

Digital Strategy

Web Development

Social Media

Content Creation

SEO & Organic Growth

Brand Identity

AI Automation

Data Analytics

Conversion Optimisation

AI Agents & Voice Bots

Why We Exist

_

Most agencies specialise in one thing.. The gaps between them are where growth leaks.. We close those gaps.. One team. One brief. One set of results.

True North Marketing was built out of a recurring frustration: businesses spending serious money across multiple agencies and getting mediocre results from all of them. The pattern is always the same. The performance agency runs ads to a landing page built without conversion data. The design agency creates a brand identity without knowing how it renders as a paid ad at 0.5x size. The automation consultant bolts on workflows nobody else maintains. The agencies are individually competent. The structure they form together is not.

We built True North to be a different structure entirely — performance marketing, web and software development, and AI automation, and design running as one team, one brief, one set of growth objectives. Not a cross-sell. A structural decision about how agencies should work.

( about )

We build brand experiences that are designed to work — not just to look good in a proposal. Every website, campaign, and automation system we produce is evaluated against the same question: does it move the business forward?

Our goal is not to be the biggest agency in the UAE. It is to be the one that our clients credit when they look back at the year their growth became predictable — because they finally had a system instead of a collection of disconnected efforts.

Our Agency

Where Engineering Meets Growth.

( ideal fit )

Who We Work Best With

We are not the right agency for every business, and we would rather say that upfront than take on a client we cannot serve well. Here is what a strong fit actually looks like.

We are a strong fit if:

  • You measure success in revenue, margin, and cost per acquisition — not traffic, impressions, or follower counts.
  • You understand that ads, SEO, website performance, and automation need to work together, not independently.
  • You are willing to give us access to real data — ad accounts, analytics, CRM, and the people who make decisions.
  • You are building something for the medium to long term, not looking for a quick campaign before moving on.
  • You want honest reporting — including when something is not working and why — over polished slide decks.

We are probably not a fit if:

  • You are shopping on price. The agencies that compete on price are optimising for something other than your results.
  • You want to run campaigns before fixing your tracking, landing pages, or conversion fundamentals.
  • You need an agency that will tell you what you want to hear. We will tell you what the data says.
  • You are not prepared to move quickly on decisions. Our model requires a functional client relationship, not a slow approval chain.

We partner with founders and marketing leaders who want to understand exactly what is driving their growth — and build systems that compound over time, not campaigns that disappear when the budget runs out.

Where We Usually Start

Three Situations. One Team.

We are spending on ads but not seeing returns.

You have budget, you are running campaigns, but the numbers do not work. In most cases this is a tracking problem, a landing page problem, or a creative problem — not an ads problem. We start with an audit before touching the account.

We have a website but it is not doing anything.

Traffic exists but does not convert. Or the site is slow, technically broken, or disconnected from your marketing stack. The fix is almost always architectural — not a redesign.

Start with:Web Development

We are growing but our operations cannot keep up.

Leads are falling through gaps. Reporting is manual. Customer support is at capacity. The answer is automation and systems — not more headcount doing the same manual work.

Start with:AI Automation

Not sure which applies to you?

Book a Free Audit Call

( execution )

How We Operate

True North Marketing operates with defined leadership, technical oversight, and clear accountability at every level. Not a network of freelancers, not a white-label operation — a structured agency team with a CEO accountable for marketing outcomes and a CTO accountable for technical delivery.

How the teams work together

Marketing and engineering share the same brief

_01

Campaign strategy, landing page requirements, and tracking architecture are scoped together before any work begins — not handed off sequentially.

Technical SEO is not a separate engagement

_02

Core Web Vitals, crawlability, structured data, and page speed are part of every web project — not an audit delivered six months after launch.

Automation is designed in, not bolted on

_03

CRM integrations, lead routing, and reporting systems are architected alongside the campaigns they support — not added when the team is already overwhelmed.

Creative is briefed with live performance data

_04

Our designers and copywriters are given CTR, hook rate, and conversion data from live campaigns before producing new assets. Creative improves because it is built with feedback, not in isolation.

Solutions partnerships

GoogleMetaHubSpotDigitalOceanCloudflareTypeformZapierWP EngineKlaviyoGoogleMetaHubSpotDigitalOceanCloudflareTypeformZapierWP EngineKlaviyo

Every team knows what the others are working on. That is not a cultural statement — it is a structural requirement for the model to work.

Why We Are Built This Way

Most Agencies Do One Thing. We Build the Whole System.

See How We Work

When performance marketing, web development, design, and AI automation are split across specialists, strategy gets negotiated between teams. One brief. One set of data True North builds as one system: landing variants ship when campaigns demand them, creative is briefed with live CTR and conversion signals, and the tracking architecture required for optimisation is built before the site goes live—so improvements compound instead of resetting.

Performance marketing that pays for itself

We run Google, Meta, TikTok, and LinkedIn campaigns measured against cost per acquisition and revenue — not impressions. Every campaign is tracked, tested, and optimised daily.

Websites and software built to handle growth

Next.js, TypeScript, and cloud-native architecture — the same stack we use for our own site. Fast, SEO-ready, and built to extend without rebuilding every two years.

AI automation that runs your operations 24/7

Voice agents, LLM integrations, and workflow automation that handle lead qualification, customer enquiries, and back-office processes without adding headcount.

30x

Return on Ad Spend

Achieved for a UAE e-commerce client across a 6-month Google and Meta campaign — built on clean conversion tracking, landing page CRO, and a structured creative testing cycle that replaced underperforming ads before fatigue set in.

95+

Core Web Vitals Score

Our own website — built on Next.js 15 — scores 95+ on Core Web Vitals and integrates ElevenLabs voice agents, AI automation, and full bilingual Arabic/English support. We build for our clients the same way we build for ourselves.

24/7

AI Agents Running in Production

We have deployed voice and chat agents that handle lead qualification, appointment booking, and customer enquiries around the clock for clients across real estate, healthcare, and professional services in the UAE.

3–6×

Organic Traffic Growth

Typical organic traffic improvement for clients who start SEO with broken technical foundations. Most of the gain comes from fixing what is already there — crawl issues, page speed, and thin content — before producing anything new.

Process

How We Work

We start with what is broken, fix it properly, then scale what works. The same four-step sequence applies across every engagement — regardless of whether you come to us for marketing, development, or both.

Step 1 —

Audit Before Everything. We do not start campaigns or write code until we understand what is actually happening. We audit your tracking, your tech stack, your past data, and your current funnel — and tell you honestly where growth is leaking before recommending a single thing.

Step 2 —

Fix the Foundation. Most growth problems are not ad problems or SEO problems. They are tracking problems, page speed problems, or conversion architecture problems. We fix those first — because scaling a broken system just loses money faster.

Step 3 —

Launch and Learn. Once the foundation is solid, we execute — campaigns, builds, automations — in short cycles with real performance data guiding every decision. No month-long content calendars based on gut feel.

Step 4 —

Scale What Works. When a channel, creative, or system is performing, we invest more in it and protect it from the entropy that kills most agency results — creative fatigue, tracking drift, and platform changes. We manage the compounding, not just the launch.

People @TNM

Meet Our Team

A diverse team of strategists, creatives, and technologists united by a single mission: to help brands find their true north and achieve sustainable, authentic growth through data-driven creativity.

Thavi Achharya

Thavi Achharya

_01
Founder & CEOLinkedIn
Vedant Achharya

Vedant Achharya

_02
Co-Founder & CTOPersonal Website
Shreya Biswas

Shreya Biswas

_03
Growth & OperationsLinkedIn

Before You Reach Out

What to Expect When You Contact Us

No commitment required on the first call.

_01

The discovery call is 45 minutes. We listen, ask questions, and tell you honestly whether we think we can help. No pitch deck. No pressure.

We will tell you if you are not the right fit.

_02

We turn down engagements where we cannot see a clear path to measurable outcomes. A bad fit costs both parties more than walking away.

You will get a structured proposal, not a vague quote.

_03

Every engagement starts with a written scope, timeline, and defined success metrics before any work begins.

You own everything we build.

_04

Code, creative assets, ad accounts, data — all of it transfers to you completely. No lock-in, no platform dependency.

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