# True North Marketing > One Team. Zero Gaps. True North Marketing is a Dubai-based hybrid MarTech agency that runs performance marketing, web and software development, creative design, and AI automation as one connected growth system built around revenue and conversion. This document mirrors the full content of the True North Marketing home page (https://www.truenorthmarketing.ae/en), section by section, plus company data, for AI agents and language models. ## Company data - Name: True North Marketing - Legal name: True North Insights FZ LLC - Founded: 2022 - Headquarters: Dubai, UAE (Free Zone) - Address: Umm Hurair Rd, Al Karama, Dubai, UAE - Website: https://www.truenorthmarketing.ae - Email: hello@truenorthmarketing.in - Phone: +971 58 158 3399 - Hours: Sunday to Thursday, 9:00 to 18:00 GST (replies within one business day) - Instagram: https://www.instagram.com/truenorthmarketing.ae - LinkedIn: https://www.linkedin.com/company/truenorthmarketing - Slogan: One Team. Zero Gaps - Tagline: Unlock Your True North - Markets: UAE, GCC, and global. Active clients in the UK, Europe, North America, and South Asia. - Description: True North Marketing is a hybrid MarTech agency based in Dubai, UAE. We design, build, and operate performance marketing systems, custom web and mobile applications, AI automation workflows, and brand and creative design for e-commerce and B2B businesses across the UAE, GCC, and global markets. - Founders: Thavi Achharya (Founder), Vedant Achharya (Tech Co-Founder). ## Hero Tag: One Team. Zero Gaps Title: Unlock Your True North Most businesses run Marketing, Development, Design, Creatives and AI Systems through separate agencies. The gaps between them are where growth leaks. We run all four in-house: marketing, development, creative design, Generative AI, and AI automation. Based in Dubai. Built for businesses across the UAE, GCC, and global markets. Primary CTA: Explore Services. Secondary CTA: View Testimonials. ## Certifications and recognition (logo wall) Recognized and listed by: Business Firms, Tech Behemoths, GoodFirms, Marketing Ops, World Economic Forum, G100, Entrepreneurs Today, Clutch, DAN, Arabian Talks, G2, Sortlist (Trusted Partner), Top Developers, The Drum, Agency Vista, Google Partner, DesignRush (Verified), RightFirms, IBM Solutions Partner, ITFirms, SelectedFirms, Typeform Partner, DigitalOcean Partner, Pinecone Partner, Agency Spotter (Top Web Developer, Top Advertising, Top Marketing, Top Web Agency, Top Content Marketing), TechImply (Top Digital Marketing, Top Web Developer), Apollo Partner, Cloudflare Partner, Klaviyo Partner, Zapier Partner, WP Engine Partner. ## Scaling to serious revenue goes so much deeper than winning ads alone Profitable scale takes daily execution across funnel, creative, attribution, and retention. We build the system behind the ads, then keep tightening it against margin and revenue. - Daily Performance Tracking: We align on north-star metrics, then track them daily on custom dashboards for total visibility. - Full-Funnel Ownership: From acquisition to retention, landing pages, CRO, offers, email flows, and everything in between. - Creative Volume and diversity: A system that produces winners across UGC, statics, and motion, built from insights and scaled with intent. - Retention and lifetime value: Turn one-time buyers into repeat customers with automated email and SMS that compounds LTV. - Blended Attribution: Unify Meta, Google, and retention into one clear view so you always know what is working. - Profit-first Strategy: We plan and spend around one goal, profitable scale, with every dollar tied to contribution margin. ## Intro Most teams do enough. We don't. We work with brands that want to win, and we operate with that standard every day. We go deep, stay obsessive, and treat your business like it is our own, pushing every detail until it is better, faster, and sharper than what your competitors ship. No half measures. No shortcuts. We don't wait for things to work; we make them work, then keep refining until it is undeniable. There is a difference between knowing what should work and executing it at a level others can't match. ## Services - We mastered the art and science of scale We run marketing, engineering, creative, and AI in-house — from ads and websites to automation and AI agents, so you don't juggle four agencies. Marketing: Meta Ads; Google Ads; TikTok and Snapchat Ads; LinkedIn Ads; Social Media Management; SEO and AI Search (SEO + AIEO/GEO); CRO and Funnel Optimization; Tracking and Attribution; Email and SMS Marketing; WhatsApp and Lifecycle Systems; Retention and Re-engagement Flows. Creatives: Performance Creatives; AI Creative Production; Branding and Visual Identity; Web and UI/UX Design; Photography and Videography. Development: Website Development; E-commerce Development; Mobile App Development; Custom Software and SaaS Development; API and Cloud Infrastructure. AI: AI Sales and Support Agents (chat + voice); Workflow and CRM Automation; LLM Apps and ADK. ## Partner CTA Unfair advantage of brands. Experts at scaling brands. (CTA: Book a call.) ## Video testimonials (client success stories) - Afsha, Founder at Aquo Watches, shares her experience with True North Marketing. - Asim, Partner at Laseryou, shares his experience with True North Marketing. - Obed, Founder at Aquo Accounting, shares his experience with True North Marketing. - Paresh, Founder at Joey & Pooh, shares his experience with True North Marketing. - Maya, Founder at MoreThan, shares her experience with True North Marketing. - Saif, Founder at BJTrading.jp, shares his experience with True North Marketing. ## Studio - where ambitious brands come to scale Our in-house studio puts AI-generated visuals at the core, producing ad creatives, campaign assets, and social content built to convert. - AI-first studio, generated visuals at the core - Built for ad creatives, campaigns and socials - UGC, AI avatars, CGI and 3D in-house - Real shoots when they make sense ## Client journey - connected problems, fragmented vendors - Great ads. Broken landing page. Media optimises the campaign; nobody briefed engineering on load time, a clean CTA, or a form that actually fires on mobile. The ad wins the click, the page loses the customer. - Beautiful website. Zero organic demand. Semantic structure, Core Web Vitals, crawlability, and structured data were never in scope, so you pay for a separate SEO rescue for what should have been built in from day one. - Strong brand. Ads that do not convert. The creatives follow sharp guidelines and still get a 0.4% CTR because nobody had live performance data when the brief was written. - ROAS is up. Profit is down. Campaigns scale while margins shrink. We optimise for POAS, profit on ad spend, not vanity dashboards. - Leads are coming in. Nothing is following up. Enquiries land in a CRM nobody configured end-to-end; follow-up is manual, late, or inconsistent. - AI is live. It does not know your business. Without a knowledge base, CRM wiring, and handoff logic, AI built in isolation is a liability in production. - The campaign is bilingual. The destination is not. Arabic ads send traffic to an English-only page; drop-off is instant and attribution blames the campaign. - Tracking is set up. The data is wrong. Platform changes, cookie restrictions, and unvalidated tags mean your dashboard is not reality. - The product looks different everywhere. One set of assets on the site, another in ads, something else in email, because creative, development, and marketing are briefed in silos. - The team is growing. Operations are not. More clients mean more manual reporting, CRM work, tickets, and handoffs without automation planned alongside growth. - Internal AI pilots. Nothing connects to anything. The demo works in a vacuum but does not talk to the CRM, the ads stack, or support. - Every vendor is pointing at the other vendor. Four disciplines, four relationships, and you absorb every gap between them. That is the model we replace. One team for digital growth. ## Works - trusted by 120+ brands Join 120+ brands who partner with us to turn traffic into measurable revenue, uniting performance marketing, creative strategy, scalable web, AI, and automation to drive predictable growth and stronger ROI. Selected clients: Aakaar, Alok, Aquo, Asthetic, Beaard, French Avenue, Jewel Marvels, Joey & Pooh, LaserYou, Lears Point, Lodha, Mamaearth, mCaffeine, More Than, Naava, Nova, Ode, Pastel, Querida, Radiance, Regal, SAE, Skin Story, Sleep Ninja, The Orby House, Top Gun Arabia, Vaidya, Zivame, Gnseal, Aquo Accounting, BJTrading.jp. ## Tools and stacks we run in production Models, build systems, and data tools we run in production, so creative, engineering, and performance stay on one connected stack instead of three silos. Includes: Riverflow, Higgsfield, ElevenLabs, Claude, Runway, Vercel. ## Testimonials - what our clients say Clients trust us to connect marketing, creative, engineering, and automation into measurable growth. - "True North Marketing handled online marketing for us in Dubai. They are extremely creative, efficient and self-starters. We loved their ideas and work and we saw great results in terms of engagement and leads month on month. Thanks to Thavi's analytical skills, we have been able to track parameters which we never did before. She's wonderful to work with." - Keval Fifadra, SHANZAY Jewelry - "True North Marketing handled our social media marketing, content and SEO strategy. They have brought us growth in engagement, leads and local Dubai traffic month on month. 100% organically. Thavi, the founder, is great at what she does and we enjoy working with her." - Harsh Parekh, The Cad Co. - "True North Marketing understands your requirement first and delivers accordingly. As a trusted web development agency, they always guide you with website improvements, creative designs, budgeting, and performance marketing campaigns. With their expertise, we saw incredible digital growth in a short period of time." - Paresh Sharda, Joey&Pooh - "Our experience with Thavi and her team at True North Marketing has been phenomenal. The advanced performance marketing and PPC advertising strategies they implemented for our brand have driven an incredible increase in our ROI. Their expertise in programmatic ads is unmatched across the UAE." - Jessica B, Radiance Aesthetics & Wellness - "The Virtual CMO service has been a game-changer for us. We were looking for strategic marketing guidance in Dubai without the hefty price tag, and Thavi delivered just that. With her CMO-level support, we've successfully scaled our e-commerce business through data-driven digital strategies." - David Rowling, Equinox Apparel - "Our custom website and mobile app development projects with this agency exceeded our expectations. They used the latest technologies like React and Next.js to create a stunning, high-performing corporate website that ranks well on Google. The app they developed is equally impressive, fast and scalable." - Emily Sanders, Zulily Shopping - "Working with Thavi's team at True North Marketing on our UI/UX design was a pleasure. As a premium digital design agency, they crafted a user-centered interface that has dramatically improved our customer retention." - Alek Hillbury, Purely Living Kombucha - "I had a strategic consultation for my GTM business strategy with Thavi and was thoroughly impressed. She conducts a detailed competitive analysis for the brand. Thavi has a keen eye for branding and local SEO positioning. Her expertise is invaluable for emerging brands in the MENA region." - Kashima Doshi, Pastel Jade - "Thavi, the founder, has a creative approach to developing B2B marketing campaigns that resonate with the target audience. Her proficiency in social media management and digital PR has helped us increase our online presence significantly." - Milouni Meswani, SINCLAIR MEDICAL AESTHETICS - "I highly recommend Thavi for enterprise performance marketing. She is a highly skilled digital marketer with a deep understanding of content creation, social media growth, and paid advertising (Google Ads and Meta). She is an excellent strategist with a proven track record of scaling businesses in Dubai through ROI-driven campaigns." - Dr Rahul Sawakhande, AAKAAR MEDICAL TECHNOLOGIES - "Working with True North Marketing on Aquo Watches has been a turning point for our brand. They designed and produced our social media creatives, and set up AI agents that now handle a large share of enquiries and lead qualification for us. For the first time, our content, automation, and growth system all work together." - Afsha, Founder, Aquo Watches - "At Laseryou, we needed a partner who could take us from a slow WordPress site to a fast, tracked, and conversion-focused experience. True North rebuilt our website on Next.js with a fresh UI/UX, cleaned up our tracking, and gave us a foundation that finally matches the level of care we deliver in clinic." - Asim Jalali, Partner, Laseryou - "For Aquo Accounting, True North helped us go beyond a brochure website. They set up AI agents that handle FAQs, lead triage, and appointment routing, freeing our team to focus on higher-value work while still giving prospects fast, accurate responses 24/7." - Obed, Founder, Aquo Accounting - "True North has been our long-term partner across web, creative, and performance for Joey & Pooh. They rebuilt our Shopify store with a cleaner architecture and better merchandising, then layered performance marketing on top so every new collection is supported by structured, measurable campaigns." - Paresh Sharda, Founder, Joey & Pooh - "With MoreThan, we needed a partner who could turn our story into performance at scale. True North built and managed our performance marketing, structuring campaigns, testing offers, and tightening our targeting, so our paid media now drives consistent, profitable demand instead of vanity traffic." - Maya Ibrahim, Founder, MoreThan - "For BJTrading.jp, True North designed and built our entire website on WP Engine. They gave us a fast, stable WordPress stack that matches our brand and is easy for our team to update as we grow into new product lines and markets." - Saif, Founder, BJTrading.jp - "True North took Gnseal from a local store to a brand people actually find. They rebuilt our Shopify site with a clean ordering experience, ran the SEO that got us ranking on Google, and added an AI agent that answers customer questions automatically. We're getting orders internationally now, and sales have grown steadily since." - Sagar Khanna, Founder, Gnseal - "True North turned our paid media around. They cleaned the bloat off our Shopify store, ran a proper SEO audit that surfaced gaps we didn't know we had, and rebuilt our campaigns into something that actually scales, we hit 20x ROAS. They understand both the ads and the tech underneath them." - Frank, Owner, TopGun Arabia## Newsletter - fresh insights, straight to your inbox Subscribe to get our latest blog posts, client case studies, and updates from the team. ## Process - how we plan, build and scale An engineering-driven workflow from discovery through launch, clear stages, clear outcomes. 1. Discovery and Audit: We map your business, marketing, analytics, and stack to pinpoint exactly what is blocking growth before we touch anything. 2. Strategy and Roadmap: We align channels and funnels with concrete targets, CAC, ROAS, conversion rate, and document the path to each one. 3. Implementation: We rebuild tracking, pages, funnels, and automation so paid and organic have a solid foundation to scale from. 4. Launch and Optimise: We go live with structured experiments, then iterate on creatives, audiences, and flows as a compounding system. ## Features - one team for strategy, build, and scale Engineering, performance marketing, creative, and AI automation stay under one roof, so work does not fragment between vendors and every initiative maps to measurable growth. - Full-Stack Engineering: We build web and mobile apps on modern stacks with SEO, analytics, and performance baked in. - Led By Founders Always: The founders stay on your account end to end, one strategist and one engineer, with no junior handoffs and no gap between strategy and execution. - Fixing The Bottlenecks: We pinpoint the technical issues, slow page speed, broken tracking, weak UX, that usually kill marketing results before the ads get a fair chance. - Full-Funnel Performance Optimization: We align engineering, media, and analytics into one performance system, so campaigns, funnels, and infrastructure all work together to drive revenue. (You Know The Business. We Know The Chemistry.) - Every Industry. One Team: Lifestyle, Fashion, Wellness, Beauty, Aesthetics, Hospitality, Defence, E-commerce, EdTech, FinTech, AgriTech, Healthcare, Startups, Manufacturing, Travel & Tourism, Food & Beverage. - Official Partnerships. Your Brand, Elevated: Google Partner, Meta Agency Partner, HubSpot Solutions Partner, Vercel Solutions Partner, Netlify Partner, DigitalOcean Solutions Partner, Cloudflare Agency Partner, Zapier Solution Partner, Typeform Solutions Partner, Klaviyo Solutions Partner, Pinecone Solutions Partner, WP Engine Partner, Claude Solutions Partner, Apollo Agency Partner, Stripe Partner. ## Integration advantage - most agencies do one thing, we build the whole system We connect performance marketing, engineering, creative, and AI automation into one system rather than four disconnected vendors. - One Knowledge Base. Every Service Runs On It: we build your knowledge base first (positioning, ICP, offer, brand voice, messaging, competitors). Every service we deliver reads from it - ads, websites, creative, automation. Your departments stay in sync on the same truth, and our AI agents pull from it too. - Production AI Agents. Not Demos: chat, voice, and calling agents that qualify leads, support customers, and book calls, orchestrated with Vercel Eve and Composio, with memory, skills, and tool access wired into your automations, reading your knowledge base and acting on real data 24/7. - Engineered in Detail. Fast by Default: senior engineering on the right framework (Next.js, Nuxt, Astro, or Remix), tuned for Core Web Vitals, INP, LCP, motion performance, and SEO structure and schema, with tracking, ad pixels, analytics, and automations wired in before launch, shipped on a global CDN edge. ## FAQ Q: Why work with one team for marketing, development, design, and AI? A: Because growth breaks at the handoffs. The ads team blames the landing page. The dev shop says the brief was wrong. Creative ships without anyone who reads the ad account. We keep performance marketing, engineering, brand and UI/UX, and production AI automation in-house, on one brief and one measurement model, so a tracking fix, a page rebuild, and a creative refresh can ship in the same week. Q: What does a connected growth system look like in practice? A: Paid media creates demand. Fast, measurable pages convert it. GTM and GA4 (with server-side events where needed) record what actually happened. CRM, WhatsApp, email, and n8n handle follow-up. Creative is briefed from live CTR, thumbstop, CPA, and conversion rate. Our job is to design and run that loop as one system, not four vendors arguing in a Slack thread. Q: We already have an ads agency. Why bring True North in? A: Usually because spend is capped by everything around the account: Core Web Vitals in the red, pixels firing twice, forms that fail on iOS, or a checkout that drops mobile sessions. We audit click to revenue. Sometimes we run media. More often we fix the site, tracking, creative pipeline, and automation so your current agency finally gets clean data and pages that can convert. Q: Clicks are up but revenue is flat. What do you audit first? A: We start at the sale and walk backward: offer clarity, price and shipping, page speed on 4G, message match from ad to landing page, trust and proof, then form or checkout reliability. We validate GTM and platform events against your backend before we touch audiences. In most accounts the leak is post-click infrastructure, not "the algorithm." Q: What is the difference between ROAS and POAS? A: ROAS is revenue divided by ad spend. It can look strong while you lose money on every order. POAS is profit on ad spend. When we can access margin or contribution data from Shopify, your ERP, or finance, we scale what improves profit, not what inflates a dashboard. Q: Meta and Google show more purchases than Shopify. How do you fix measurement? A: We treat it as an engineering problem. Map the event taxonomy in GTM and GA4, remove duplicate fires, implement Conversion API from your server or tag manager for Meta, Google, and TikTok, and reconcile platform data against orders in your store. Only after the numbers match do we trust budget decisions. Q: Do creative and media buying sit under the same brief? A: Yes. Hooks, scripts, formats, and landing pages are planned with whoever owns the ad account. We ship batches, read thumbstop and CPA, kill losers fast, and scale winners. You are not waiting on a studio that never sees performance data. Q: What stack do you build on, and how do you ship production sites? A: Most marketing sites and custom products run on Next.js, React, and TypeScript, deployed on Vercel or cloud infrastructure with Cloudflare at the edge. Backends are typically Node.js with PostgreSQL or Supabase. We use strict typing, component systems in Figma and code, preview deployments on every change, and analytics wired before launch. For e-commerce we use Shopify or headless Shopify when ops need it. Mobile is React Native or Flutter with the same event schema as web. Q: When should we rebuild on Next.js instead of patching WordPress or a theme? A: Patch when you are testing an offer and the theme is good enough. Rebuild when LCP and INP hurt conversion, plugins conflict, SEO needs server-rendered content, or you need custom funnels, pricing logic, and integrations that a theme cannot carry. We have moved brands off slow WordPress stacks to Next.js and seen both better Quality Scores and lower CPAs because the page finally loads. Q: Do you build mobile apps that connect to our marketing stack? A: Yes, when the product justifies it. We ship iOS and Android with React Native or Flutter, wire deep links, app install attribution, and CRM events to the same GTM/GA4 model as web, and design onboarding so paid install campaigns can be read end to end. Q: What is the difference between a chatbot and an AI agent you would deploy? A: A chatbot recites FAQs. An agent takes action: qualify a lead, update HubSpot, book a call, summarise a thread, or trigger n8n. We ground responses in your offers and knowledge base, set tool permissions, log every step, and route edge cases to a human. That is production ops, not a demo widget. Q: You do marketing, development, and AI. How do you keep scope under control? A: Written scope, one accountable lead, and a fixed order: audit tracking and pages, then experiment on media and creative. Every add-on is scored against CAC, conversion rate, payback, or hours saved in operations. If it does not move a metric we agreed on paper, we push back. Q: What happens on the first call, and when can work start? A: Forty-five minutes of discovery, not a slide deck. We ask about margins, stack, and what is actually broken. If we are a fit, you get a written proposal with deliverables, timeline, and success metrics. Most projects start within one to two weeks after sign-off, after a short onboarding to access accounts and audit what exists. Q: Do you guarantee ROAS or lead volume? A: No. Markets, platforms, and your offer are not ours to control. We guarantee clear thinking, honest reporting, and that we will flag underperformance before you have to ask. If something slips, you get the diagnosis and the fix plan in writing. Q: We run Arabic and English campaigns. What must match beyond the ad copy? A: The full destination. Arabic clicks should land on Arabic pages with the same offer, proof, and CTA. We transcreate hooks and body copy, then build RTL typography, forms, and checkout flows in design and code so the experience does not break at the language switch. ## Blog - ideas for smarter growth Practical thinking on performance marketing, websites, AI automation, and brand systems, written for teams that want clearer decisions and better outcomes. ## What to expect before you reach out (risk reversal) - Your first call is 45 minutes. No pitch, no pressure. We use the discovery session to understand your business, goals, and current challenges honestly, and tell you whether we can genuinely help. If we are not the right fit, we will say that too. - You will receive a written scope before anything starts. Every engagement begins with a clear proposal that defines exactly what we will deliver, the timeline, milestones, and how success will be measured. No vague quotes. No scope creep. - We will tell you if we are not the right fit, honestly. We turn down work we do not believe we can deliver measurable results on. - Everything we build belongs to you. No lock-in. Code, ad accounts, design files, data, and creative assets all transfer to you completely when we finish. - You will have one named contact who is accountable for your results. No being passed between account managers. - We report on revenue and outcomes, not impressions and reach. You get a live dashboard: leads generated, cost per acquisition, conversion rate, and revenue attributed. - Most engagements are live within 1 to 2 weeks of agreeing scope, after a focused 3 to 5 day onboarding. - If results fall short, we raise it before you do. We flag issues early, diagnose the root cause, and bring a concrete plan to fix it. - Your marketing, website, and automation are built to work together under one roof, sharing the same data, strategy, and growth targets. - We start with your business problem, not a service menu. We audit what is actually limiting your growth and scope work around the real problem. ## Ready to build a growth system? Tell us your growth goal, and we will build the system that gets you there. (Meta Business Partner. CTA: Book a call.) ## Team - Thavi Achharya - Founder - Vedant Achharya - Tech Co-Founder - Shreya Biswas - Growth & Operations A small, focused team of strategists, creatives, and technologists, not the layers and bloat of a traditional agency. We help brands find their true north with clear ownership, data-backed decisions, and craft that actually ships. ## Contact Let's build something extraordinary together. Book a free discovery call. We'll ask straight questions and tell you honestly if we're the right fit. If not, you'll know in one call. - Email: hello@truenorthmarketing.in - Phone / Book a call: +971 58 158 3399 - Address: Umm Hurair Rd, Al Karama, Dubai, UAE ## Other pages - /en/about - About Us - /en/services - Services - /en/studio - Studio - /en/works - Works and Case Studies - /en/partnerships - Partnerships and Certifications - /en/blog - Blog and Guides - /en/careers - Careers - /en/contact - Contact - /en/faq - FAQ Each page also serves its own machine-readable version at /{lang}/{page}/llms.txt. - [Sitemap](https://www.truenorthmarketing.ae/sitemap.xml)