# Case Studies | True North Marketing > Verified case studies with real outcomes: performance marketing, web and software development, AI automation, and creative design for established UAE and GCC brands. Case Studies: Performance, web, creative, film, and AI automation. Every case study below leads with what it actually moved. ## Case studies ### Joey & Pooh: 3X to 15X ROAS in four months A Shopify rebuild, an in-house creative system, and a performance engine for a UAE fashion brand, run as one connected loop. - Client: Joey & Pooh - Disciplines: E-commerce Development, Technical SEO, Creative Design, Performance Marketing, Lifecycle & Retention - URL: https://www.truenorthmarketing.ae/en/case-studies/joey-and-pooh - LLM version: https://www.truenorthmarketing.ae/en/case-studies/joey-and-pooh/llms.txt ### SHANZAY: 4X to 10X ROAS in three months An integrated performance, social, AI-assisted creative, and enquiry-automation program for a jewelry brand, run as one loop from media to enquiry handling. - Client: SHANZAY - Disciplines: Performance Marketing, Social Media Marketing, AI-Assisted Creative, Enquiry Automation - URL: https://www.truenorthmarketing.ae/en/case-studies/shanzay - LLM version: https://www.truenorthmarketing.ae/en/case-studies/shanzay/llms.txt ### TopGun Arabia: Client-reported 20X ROAS after Shopify cleanup and an SEO audit A connected engagement spanning Shopify store cleanup, a technical SEO/AEO audit, and paid-campaign restructuring, with a client-reported 20X ROAS result still pending final approval. - Client: TopGun Arabia - Disciplines: Performance Marketing, Shopify Store Cleanup, Technical SEO & AEO, Campaign Restructuring - URL: https://www.truenorthmarketing.ae/en/case-studies/topgun-arabia-growth - LLM version: https://www.truenorthmarketing.ae/en/case-studies/topgun-arabia-growth/llms.txt ### LaserYou: A WordPress-to-Next.js rebuild: every treatment page audits a clean 100/100/100/100. A WordPress-to-Next.js rebuild covering treatment-page architecture, technical SEO/AEO, a hand-built JSON-LD entity graph, engineered motion, performance, tracking, and gift-voucher commerce for a UK aesthetics clinic. - Client: LaserYou - Disciplines: Web Development (Next.js), Technical SEO & AEO, Structured Data & JSON-LD, Motion & Interaction, Performance Engineering, Commerce & Voucher Flows - URL: https://www.truenorthmarketing.ae/en/case-studies/laseryou-nextjs-aeo - LLM version: https://www.truenorthmarketing.ae/en/case-studies/laseryou-nextjs-aeo/llms.txt ### CrowdIght: A Next.js 16 launch page audited live at a clean 100 across every Lighthouse category. A statically rendered Next.js 16 landing page for a DIY market-research platform, sequencing proposition, proof, pricing, integrations and a waitlist action into one narrative. - Client: CrowdIght - Disciplines: Next.js Development, Landing Page Design, Motion & Interaction, Technical SEO & AEO, Performance - URL: https://www.truenorthmarketing.ae/en/case-studies/crowdight-landing-page - LLM version: https://www.truenorthmarketing.ae/en/case-studies/crowdight-landing-page/llms.txt ### Thavi A.: One fast, AI-readable identity from a marketer's scattered proof A statically rendered Next.js personal-brand site that turns a marketer's scattered proof, awards, press, training and testimonials, into one fast, machine-readable identity. - Client: Thavi A. - Disciplines: Web Development, Personal Brand Architecture, Structured Data & AEO, Experience & Motion - URL: https://www.truenorthmarketing.ae/en/case-studies/thavi-ai-marketer-portfolio - LLM version: https://www.truenorthmarketing.ae/en/case-studies/thavi-ai-marketer-portfolio/llms.txt ### Cafe Gyoen: One matcha-bar platform, whole Shopify operation, audited 100/100 A Next.js platform for Singapore's Club Street matcha bar: a signature aperture hero, take-home matcha commerce, table reservations, events and a journal, built to be found by people and by AI. - Client: Cafe Gyoen - Disciplines: Web Development, Shopify Headless Setup, Guest & Accounts System, Lifecycle Automation, Structured Data & AEO, Experience & Motion - URL: https://www.truenorthmarketing.ae/en/case-studies/cafe-gyoen - LLM version: https://www.truenorthmarketing.ae/en/case-studies/cafe-gyoen/llms.txt ### GNSeal: A clean Shopify B2B store for chefs: 98 performance, 100 SEO, 274 ms LCP. A Shopify B2B storefront for professional kitchens: a clean product story, bulk-order and free-sample paths, an AI assistant briefed on the business, and a chef-focused article system. - Client: GNSeal - Disciplines: Shopify Development, B2B Commerce UX, AI Chat Assistant, Editorial & Article System, Technical SEO & AEO, Performance - URL: https://www.truenorthmarketing.ae/en/case-studies/gnseal-shopify-b2b - LLM version: https://www.truenorthmarketing.ae/en/case-studies/gnseal-shopify-b2b/llms.txt ## Company - Name: True North Marketing (True North Insights FZ LLC) - What: Performance marketing, web & software development, AI automation, and creative design under one roof, bilingual English/Arabic. - Founders: Thavi Achharya (CEO), Vedant Achharya (CTO) - HQ: Dubai, UAE (Free Zone), founded 2022 - Web: https://www.truenorthmarketing.ae - Email: hello@truenorthmarketing.in ## Links - [Sitemap](https://www.truenorthmarketing.ae/sitemap.xml) - [Site llms.txt index](https://www.truenorthmarketing.ae/llms.txt) - [Home](https://www.truenorthmarketing.ae/en): https://www.truenorthmarketing.ae/en/llms.txt - [Services](https://www.truenorthmarketing.ae/en/services): https://www.truenorthmarketing.ae/en/services/llms.txt - [Studio](https://www.truenorthmarketing.ae/en/studio): https://www.truenorthmarketing.ae/en/studio/llms.txt - [About](https://www.truenorthmarketing.ae/en/about): https://www.truenorthmarketing.ae/en/about/llms.txt - [Partnerships](https://www.truenorthmarketing.ae/en/partnerships): https://www.truenorthmarketing.ae/en/partnerships/llms.txt - [FAQ](https://www.truenorthmarketing.ae/en/faq): https://www.truenorthmarketing.ae/en/faq/llms.txt - [Contact](https://www.truenorthmarketing.ae/en/contact): https://www.truenorthmarketing.ae/en/contact/llms.txt - [Blog](https://www.truenorthmarketing.ae/en/blog): https://www.truenorthmarketing.ae/en/blog/llms.txt