# Visual & Creative Lead

> Set the visual standard for a Dubai agency across brand, campaign and product work. Art direction, motion and 3D. We read the portfolio before the years.

Source: https://www.truenorthmarketing.ae/en/careers/visual-creative-lead
Department: Creative
Employment type: Full-time
Location: Remote across MENA & India
Experience: 1-2 years
Posted: 2026-08-17
Applications close: 2027-08-17
Publisher: True North Marketing (truenorthmarketing.ae)

## About the role

The whole visual output of the agency: brand systems, campaign creative, product visuals and the standard everything is measured against. You set the direction, you make the hardest pieces yourself, and you raise the level of the work around you. One to two years in, if the portfolio carries it.

## What We Are Looking For

- Command of the craft end to end: art direction, motion, 3D and post, with real depth in at least two.
- Premiere Pro, After Effects and a 3D pipeline such as Blender or Cinema 4D.
- A body of work with one recognisable point of view running through it.
- You can direct other people's work and improve it without redoing it.
- You argue for the better idea and you can tell when yours is not it.

## Role & Responsibilities

- Own the visual standard across brand, campaign and product work.
- Art direct campaigns from concept through to the final grade.
- Build the systems that let others produce on-brand work without you in the room.
- Raise the bar on the studio's output, and say so plainly when something is not there yet.
- Work directly with the founders on how the agency presents itself.

## Frequently asked questions

### One to two years, for a lead role?

Yes. The title describes what you own. We will ask what you made in those years and how you decided it, and a portfolio that already carries a point of view counts for more than the date on your first job.

### What does lead mean here?

You set the visual standard, make the hardest pieces yourself, and improve other people's work without redoing it. It is a craft lead. Nobody reports into it.

### Which tools do I need?

Premiere Pro, After Effects, and a 3D pipeline such as Blender or Cinema 4D, with real depth in at least two of them rather than a passing familiarity with all three.

### What should the portfolio show?

A point of view, not a range of client styles. We would rather see five pieces that clearly came from the same head than twenty that did not.

### Who will I work with?

The studio day to day, and the founders directly on how the agency presents itself. The visual standard is set with them, not handed down to you.

## Company

- Name: True North Marketing (True North Insights FZ LLC)
- What: Performance marketing, web & software development, AI automation, and creative design under one roof, bilingual English/Arabic.
- Founders: Thavi Achharya (CEO), Vedant Achharya (CTO)
- HQ: Dubai, UAE (Free Zone), founded 2022
- Web: https://www.truenorthmarketing.ae
- Email: hello@truenorthmarketing.in

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