# True North Marketing — About

> Dubai-based, engineering-led growth agency founded in 2022: performance marketing, web and software development, AI automation, and design in one team.

## Metadata

- Title: About True North Marketing | Engineering-Led Growth Agency in Dubai
- Description: We're True North Marketing — a Dubai agency, founded in 2022, that runs performance marketing, web and software development, AI automation, and design as one team. Production-grade engineering, revenue-tracked marketing, and AI automation under a single brief, for businesses across the UAE, GCC, and beyond.
- URL: https://www.truenorthmarketing.ae/en/about

## Overview

True North Marketing (legal name: True North Insights FZ LLC) is a hybrid MarTech agency in Dubai, UAE. We are engineers first — we build on modern stacks (Next.js, edge infrastructure, real CI/CD, AI agents in production) and hold marketing to the same standard, with tracking and attribution wired in before spend begins. Most agencies stop at campaigns; we build the systems underneath them.

## Why We Exist

Businesses spend serious money across multiple agencies and still get mediocre results, because each agency is competent but the structure between them is not. We bring performance marketing, web and software development, AI automation, and design under one brief and one set of growth objectives, closing the gaps where multi-agency setups leak growth.

## What Makes Us Different

Four disciplines, not four buzzwords — performance marketing, engineering, design, and AI automation, each run deep by its own expert team and engineered to execute as one.

- Production-grade engineering tuned for Core Web Vitals before launch (this site: Next.js 16, bilingual, AI voice agents live, 95+ CWV).
- Marketing that's measured — conversion tracking, server-side events, and attribution first; optimised to revenue and CAC, not impressions.
- AI automation in production — voice/chat agents, CRM routing, and reporting pipelines running live, not demos.

## Impact

- Founded 2022 · UAE & GCC primary markets · Google, Meta and HubSpot agency partner · founder-led engagements.
- 30× peak ROAS for a UAE e-commerce client over six months.
- 95+ Core Web Vitals on our own production stack.
- 24/7 AI agents in production for lead qualification, booking, and enquiries.
- 3–6× organic traffic growth when SEO starts with technical foundations.

## Founders

- Thavi Achharya — Founder & CEO.
- Vedant Achharya — Co-Founder & CTO.

## Contact

- Email: hello@truenorthmarketing.in
- Call booking: /en/contact
- Location: Umm Hurair Rd - Al Karama - Dubai
- Website: https://www.truenorthmarketing.ae